777sx Privacy Policy

This Privacy Policy applies to all users of the 777sx platform, accessible at https://777sx.wine. It covers the collection, use, storage, sharing and protection of personal data provided by registered players and visitors from Pakistan and elsewhere.

By registering an account on 777sx or continuing to use the platform, you confirm that you have read and understood this policy and that you agree to the processing of your personal data as described here. This policy should be read alongside the Terms and Conditions, which govern the broader rules of using the platform.

We take your privacy seriously. The 777sx platform is built around a clear principle: we collect only the data we genuinely need to operate the platform safely and fairly, we protect it properly, and we do not misuse it. This document is our commitment to you on exactly how we do that.

777sx collects personal data in several categories depending on how you interact with the platform. The table below outlines the main types of data collected and the purpose each serves.

777sx collects personal data through several channels, all of which are tied to your activity on the platform:

• Account Registration: When you create your 777sx account, you provide identity and contact information directly.
• Deposits and Withdrawals: When you transact in PKR via JazzCash, Easypaisa, Raast, bank transfer or card, financial reference data is recorded as part of the transaction.
• Identity Verification (KYC): If you submit documents to verify your identity — such as a copy of your national ID card — that data is collected and stored securely.
• Platform Usage: Your game sessions, bets, bonus activity and account settings are automatically recorded as part of normal platform operation.
• Technical Interactions: Your device and browser information, IP address and session data are collected automatically when you visit or use the platform.
• Customer Support: Any information you share when contacting the 777sx support team — via live chat or email — is recorded and stored for support quality and dispute resolution purposes.
• Cookies and Similar Technologies: The platform uses cookies and similar tools to enhance your experience and support security functions. See Section 9 for full details.

777sx uses collected personal data for the following specific purposes:

• Account Management: To create, maintain and secure your player account on the platform.
• Transaction Processing: To handle PKR deposits and withdrawals accurately and securely via your chosen payment channel.
• Identity Verification: To confirm that players are who they say they are and that they meet the minimum age requirement of 18 years.
• Fraud Prevention and Security: To detect and prevent suspicious account activity, duplicate accounts, bonus abuse, money laundering and other fraudulent behaviour.
• Responsible Gaming: To monitor play patterns and flag accounts that may show signs of problem gambling behaviour, and to apply deposit limits, time reminders or self-exclusions where relevant.
• Customer Support: To assist you with account queries, payment issues, technical problems and complaints efficiently.
• Platform Improvement: To analyse how the platform is used so that we can improve the experience for Pakistani players — including game selection, Cricket and PSL betting markets, and mobile performance.
• Promotional Communications: To send you information about bonuses, promotions and platform updates if you have opted in to receive such communications. You can opt out at any time through your account settings.
• Legal and Compliance Obligations: To retain records as required for audit, dispute resolution and anti-money laundering compliance purposes.

Given that all 777sx transactions are conducted in Pakistani Rupees (PKR), and that the platform supports local payment methods including JazzCash, Easypaisa, Raast, bank transfers and mobile wallets, it is important to be clear about how payment-related data is handled.

When you initiate a PKR deposit or withdrawal, the transaction is processed through the relevant payment provider. 777sx receives confirmation of the transaction along with the reference data needed to credit or debit your account balance accurately. We do not store full card numbers or complete banking credentials on our systems — only the reference information provided by the payment processor that is necessary to reconcile your account.

• JazzCash and Easypaisa transactions are processed via their respective payment APIs. Only the transaction reference and amount are stored by 777sx.
• Bank transfer details provided for withdrawal processing are stored only for the purpose of sending your PKR balance to your verified account.
• All payment-related data is encrypted and access is restricted to authorised personnel involved in payment processing and account verification.

777sx does not sell, rent or share your personal data with third-party advertisers or data brokers under any circumstances. We may share your data with specific categories of third parties only where it is necessary to operate the platform or comply with legal obligations:

• Payment Processors: JazzCash, Easypaisa, Raast, bank partners and card processing providers receive only the data necessary to complete PKR transactions.
• Identity Verification Providers: Third-party KYC services that assist with document verification and identity checks. These providers operate under strict data processing agreements.
• Fraud Prevention Services: Security and anti-fraud platforms that help 777sx detect suspicious activity, duplicate accounts and potential money laundering.
• Cloud Infrastructure Providers: Hosting and data storage services that hold platform data on behalf of 777sx. These providers are bound by confidentiality and security requirements.
• Legal and Regulatory Authorities: Where required by law, court order, or in response to a lawful request from a relevant authority, 777sx may be required to disclose certain account or transaction data.

All third-party partners who handle personal data on behalf of 777sx are required to process that data only for the specific purpose agreed and to maintain appropriate security standards. We do not permit our partners to use your data for their own independent commercial purposes.

777sx retains your personal data only for as long as it is necessary to fulfil the purposes for which it was collected, or as required to meet legal and compliance obligations. The following general retention principles apply:

• Active Accounts: Personal data associated with an active account is retained for the duration of the account's existence on the platform.
• Closed Accounts: Following account closure, we retain basic account information, transaction records and identity verification documents for a minimum period of five years for audit and anti-money laundering compliance purposes.
• Support Records: Customer support communications are retained for up to three years from the date of the interaction.
• Technical Logs: IP address logs and session data are retained for up to twelve months for security and fraud investigation purposes.
• Verification Documents: Identity documents submitted for KYC are retained for five years following account closure.

Once the applicable retention period has passed and there is no legal requirement to continue holding the data, it is securely deleted or anonymised from our systems.

777sx takes the security of your personal data seriously. We have implemented a range of technical and organisational measures to protect your information against unauthorised access, loss, misuse or disclosure. These include:

• SSL/TLS encryption for all data transmitted between your device and the 777sx platform.
• Encryption of sensitive data stored in our databases, including identity documents and financial reference data.
• Role-based access controls that restrict internal access to personal data to only the staff who need it for their specific job functions.
• Regular security reviews of our systems, infrastructure and third-party integrations.
• Two-factor authentication options for player accounts to add an additional layer of login security.
• Automatic session timeout features to reduce the risk of unauthorised access on shared or unattended devices.

While we take all reasonable steps to protect your data, no system is completely immune to security threats. If you suspect your account has been compromised, please contact 777sx support immediately so that protective action can be taken without delay.

777sx uses cookies and similar technologies on the platform to support core functions and improve your experience. A cookie is a small text file placed on your device when you visit the platform. The cookies used by 777sx fall into the following categories:

• Essential Cookies: Required for the platform to function correctly. These include session management, login state and security tokens. Without these, the platform cannot operate properly.
• Functional Cookies: Remember your preferences such as language settings, preferred payment method display and game lobby layout so you do not have to reset them on each visit.
• Analytics Cookies: Help us understand how players use the platform — which pages are visited most, where players spend time, and where technical issues occur. This data is used in aggregate and does not identify individual users.
• Security Cookies: Assist in detecting and preventing fraudulent activity, bot interactions and suspicious login attempts.

You can manage cookie preferences through your browser settings. Disabling essential cookies will affect the functionality of the platform and may prevent you from logging in or accessing certain features. Disabling non-essential cookies will not prevent you from using the core platform.

As a registered user of the 777sx platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact the 777sx support team through the live chat or by email at the address shown in the footer of this page.

The 777sx platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that a minor has registered an account or provided personal data on 777sx without your consent, please contact our support team immediately.

Upon receiving such a notification, 777sx will investigate the matter and, if confirmed, will close the account, delete the associated personal data, and void any transactions associated with that account. We take underage access extremely seriously and have age verification procedures in place as part of our standard account registration and KYC process to minimise this risk.

777sx may update this Privacy Policy from time to time to reflect changes in how we operate the platform, the data we collect, the technologies we use, or to address new legal or regulatory requirements. When material changes are made, the "Last Updated" date at the top of this page will be revised accordingly.

We may also notify registered players of significant privacy policy changes through their registered contact details or through a notice on the platform. However, it remains your responsibility to review this policy periodically. Continued use of the 777sx platform following the publication of an updated policy constitutes your acceptance of the revised terms.

If you have any questions, concerns or requests relating to this Privacy Policy or the way 777sx handles your personal data, you are welcome to get in touch with our support team at any time. We are available around the clock via the live chat function within your account, or by email at the address shown in the footer of this page.

For related platform policies, the following pages may be useful:

• Terms and Conditions — the rules governing use of the 777sx platform
• Responsible Gaming — tools for managing your gaming activity and PKR spending
• FAQ — quick answers to common questions about accounts, payments and games
• Withdrawal — how PKR withdrawals are processed and verified